I tend to spend way too much time in various online forums for my various interests.  I recently found the following editorial by the founder of Lensrentals.com.  Following internet research, I’ve changed my mind, become passionately fond of and outspoken about something I’ve never touched or seen, and doubled my pre-order. (Read the article to translate my sarcasm)

http://www.lensrentals.com/blog/2012/03/hammerforum-com