I was shopping over the weekend in our local Costco. There, the TV’s are located just as you enter the door. I stopped a minute and noticed some pretty stunning displays in the $999 to $3,500 range.

As America’s Visual Production Geek Show (NAB) starts this morning in Las Vegas I think the following news link might be the best news this week for image-makers.

http://m.cnet.com/news/sony-reveals-pricing-for-its-more-budget-friendly-4k-tvs/57578345

I have 19+ items on my “must see” list for NAB this week, but the thought that just maybe we’ll be able to view content in our homes at 4k resolution soon is encouraging. Even better is the thought that boardroom level presentations might have an increased viewing experience as well!

Yet a price drop from $25k to $5k is somewhat startling. Does that mean crew and equipment rates are also going to get slashed?

Happy shopping in Vegas everyone. At “list price”.