When you’re doing spots for a cable communications provider… the shots probably have folks watching TV… or talking on the phone… or working on a computer… sometimes all three at the same time


Crafting stylized images of families at home doing any or all of the above might seem like a small set-up.  NOT!


The wall of fire was for the TV motivated, sometimes flickering, room illumination for the new large screen panel that every customer of cable providers seem to have just purchased.


This is August. In Virginia. I can’t describe how hot it was inside the townhouse for these set-ups.


UPDATE TWO WEEKS LATER: The finished spots look the part (from what I’m told, haven’t seen them yet). All of the gear, heat, and sweat was worth the trauma!